If you have a website you need to be using Google Analytics. Google is by far the most commonly used search engine across all browsers and devices at over 92%. So if that’s the case you’d most benefit from using their analytics tool as well.
Whether you run an ecommerce website or otherwise, you want to grow your business. You need to understand your user’s behavior and the only way you can do that is by tracking their session activity and identifying key metrics off of them. Google Analytics provides loads of valuable information for you to piggyback off.
Google Analytics is free
It costs no money to install it onto your website unless you’re contracting someone else to do it for you. Other analytics tools often contain free trials periods but you’ll inevitably have to pay for it eventually. You can spend that money elsewhere.
Automatic Data Collection
Google Analytics does the work for you. Once you’ve added a simple snippet of code to your website it starts to gather data for you. All you need to do is login to your Analytics account and you’ll have all that information readily available to you. It even gives you reports for you to access without putting any extra effort into it. Of course you can customize what data you want to gather and document but you have the foundation laid out for you.
As mentioned right above you can either use one of Google’s many reports or create custom reports from your dashboard. Customizing these reports allows you to choose what metrics you want to measure and display.
Google Analytics has an easy to use interface which provides clear direction on where you need to get to. Not only can you access it from your desktop you can use it on your tablet and mobile phone as well.
See how people find your website
There is a section called Acquisition that provides you with the information on how a website visitor reaches your website. It can either be through clicking on an ad, an organic search engine hit, other websites, social media, etc. People have to find your website so you need to gather insights on how they are finding you.
Track what people do once they find your website
There is a section called Behavior that provides information on what pages users come to first, which pages they click into, how long they spend on your website and more. This will help you to determine your content strategy and design strategy if things go a different direction than anticipated.
Know your audience
The audience section provides information about the people visiting your website. You can find out the age, gender, location, interests, device used and other relevant information.
Understand why users are bouncing off your website
A bounce is when a visitor leaves your website after having visited only a single page. This is important because it says that a user either came to your website accidentally or didn’t find what they were looking for immediately. Looking at these reports will help find the reasons for this and ways to reduce it moving forward.
Achieve your goals
Goals help you track how much progress your business is making. Set goals for your website by defining what a conversion is to you. The end result you want a user to take on your website will count as a conversion. A conversion can be as simple as filling out a form, signing up for an email list, making a product purchase, or even just reaching a specific landing page. Regardless, you need to set goals.
Get Started with Analytics
To get started with Google Analytics set up a Google Analytics account. Add your website as a property and add the tracking code that it provides you with onto your website. You can copy and paste it directly into your website templates or use a plugin if available if your website is built on WordPress or another content management system. There are loads of resources out there to help you learn the ropes but why not just go to Google directly.
There are many reasons to use Google Analytics. On the flip side there’s really no reason not to. At worst, if you don’t know what to do with the data in the present, at least set it up or have someone do it for you so you can have that data to work off of at a later time.