Should You Hire a Freelancer or an Agency for Your Website Redesign?

Written on April 15, 2021

Wherever there’s a question in deciding on whether to hire a freelancer or a digital agency to build or redesign your website, it almost always comes down to budget constraints. However, there are other factors involved. And no matter which path you take you will certainly find some very highly skilled people.

Instead of simply listing pros and cons of each, sit down and take time to consider some things on your end to begin with:

  • What is the size of your project?
  • What are your project objectives?
  • How much time do you personally want to commit?
  • How hands on do you want to be?
  • Who’s going to be in charge of the project?

Regardless of whomever you decide to work with you must have a clear vision of where you want to go and what final product is going to look like. This requires brainstorming and strategy between a collective of people that would be better delivered by an agency than one person, as talented as they may be.

If you don’t know where you want the project to go then it’s a waste of time for both parties. 

What do you need?

Deciding to go with either a freelancer or an agency won’t change your needs. So you have to think about you before you think about them. If you are redesigning your website let’s just assume you are doing it to do more than just “look good”. Your website is another tool for you to do business if not the focal point of it already. You know what you want to get out of it but don’t know how to go about executing those goals. 

Focus on your business and let whomever you hire figure out how to connect you to your audience. So what does this person(s) have that you need?


When working with a freelancer you are limited to the knowledge that they can offer you. A digital agency has dozens of years of experience if not hundreds altogether. Each person has a specific job that they do, thus they’re often never stretching themselves thin.


Working with a single person offers a single perspective and vision. Agencies have teams of people that can offer valuable insight throughout the life of a project to offer excellent user experience and strategy.


Freelancers often can’t make the same guarantees that agencies can. This is why freelancers often will give you an hourly quote and a vague estimate of how long it will take for them. A digital agency has ironed out their process over the years and continue to build and improve them as information grows. 


Agencies usually already have suites of tools readily available giving them a head start in any project. With different teams you can acquire different solutions to different problems. They can also have vendors that they can lean on depending on the situation.


There is more often than not more than one way to reach the people at an agency. Sometimes it is difficult to get in touch with a freelancer, especially if it’s a holiday or they decide to take a spontaneous trip somewhere off the grid.

The Winner

As an agency ourselves the answer might seem a little biased but if you don’t have a constrained budget then hiring a digital agency is the optimal choice. Especially if you are redesigning your website. An agency has the resources to go into the project with a marketing handed approach which means delivering a product that will actively work for you.